Because of its effectiveness in fighting odor and its array of refreshing scents; Degree deodorant stands out from the crowd of the myriad brands of deodorants that are on the market shelves. It has been proven over time to be what it claims it can be, and it utilizes new technology and marketing principles to get its point across.
The major claim that has set Degree deodorant apart from the competition, is that they claim that their deodorants will go to work in sync with your body to keep you odor free no matter what is happening; and that the technology that has produced Degree will "stop odor before it starts". That statement is foremost in their advertising and it is a pledge that they base their whole marketing campaign upon.
One side of the Degree deodorant family is the many products they have for men. There are a couple of categories mainly for marketing purposes, but the name tags on the products are catchy and make you want to try them, as well as the primary logo being "Protects men who take risks"---playing on the testosterone mindset. Take, for example, some of the labels on these products; Degree Men Aerosol Extreme Blast, or Degree Ultra Clear Silver Ice, and Degree Ultra Clear Cool Rush. Good visuals.
When it comes to selling Degree deodorant products to women, the emphasis is on romance. The logo here for women is "Dare to feel", and that brings forth all kinds of visual images to the consumer. The collection includes ultra clear products, invisible solids, and clinical protection; and then there is a complete set of deodorants and fragrances enveloped together in a collection labeled the Classic Romance collection. Mention the word romance in any kind of marketing ploy, and a woman pays attention.
Another whole world not to be left out by the Degree deodorant manufacturers, is that of young adolescent girls, who have their own unique set of deodorant problems. The catchy phrase for this battery of products for girls is "Protection for every OMG moment"; and not only is there a whole set of products that would appeal to young girls, but there is also a club called the OMG Girls Network that they can join for all kinds of fun stuff. The products here are 3 in number and range from Tropical Power, to Just Dance, and Love. Good ole Love---gets 'em every time. The whole idea was created for teens, and there is even an expert online that parents and girls alike can consult for help with questions or problems.
On a final note concerning Degree deodorant products; the manufacturers of the products use a new idea in odor protection and that is silver ion technology. Silver is incorporated into the materials as an odor fighter, similar to a technology used by the military or the space agencies; where silver is used in the materials worn by personnel to fight odor. Degree manufacturing uses the same technology, it's just that they include it in the makeup of the deodorant stick itself for effective odor control.
All of the above factors make Degree deodorant products some of the most popular of all those found on the market today, and if their marketing techniques are any indication of the ability these folks have to produce a genuinely good product; then they are certain to be on top of the heap for a long long time. - 29957
The major claim that has set Degree deodorant apart from the competition, is that they claim that their deodorants will go to work in sync with your body to keep you odor free no matter what is happening; and that the technology that has produced Degree will "stop odor before it starts". That statement is foremost in their advertising and it is a pledge that they base their whole marketing campaign upon.
One side of the Degree deodorant family is the many products they have for men. There are a couple of categories mainly for marketing purposes, but the name tags on the products are catchy and make you want to try them, as well as the primary logo being "Protects men who take risks"---playing on the testosterone mindset. Take, for example, some of the labels on these products; Degree Men Aerosol Extreme Blast, or Degree Ultra Clear Silver Ice, and Degree Ultra Clear Cool Rush. Good visuals.
When it comes to selling Degree deodorant products to women, the emphasis is on romance. The logo here for women is "Dare to feel", and that brings forth all kinds of visual images to the consumer. The collection includes ultra clear products, invisible solids, and clinical protection; and then there is a complete set of deodorants and fragrances enveloped together in a collection labeled the Classic Romance collection. Mention the word romance in any kind of marketing ploy, and a woman pays attention.
Another whole world not to be left out by the Degree deodorant manufacturers, is that of young adolescent girls, who have their own unique set of deodorant problems. The catchy phrase for this battery of products for girls is "Protection for every OMG moment"; and not only is there a whole set of products that would appeal to young girls, but there is also a club called the OMG Girls Network that they can join for all kinds of fun stuff. The products here are 3 in number and range from Tropical Power, to Just Dance, and Love. Good ole Love---gets 'em every time. The whole idea was created for teens, and there is even an expert online that parents and girls alike can consult for help with questions or problems.
On a final note concerning Degree deodorant products; the manufacturers of the products use a new idea in odor protection and that is silver ion technology. Silver is incorporated into the materials as an odor fighter, similar to a technology used by the military or the space agencies; where silver is used in the materials worn by personnel to fight odor. Degree manufacturing uses the same technology, it's just that they include it in the makeup of the deodorant stick itself for effective odor control.
All of the above factors make Degree deodorant products some of the most popular of all those found on the market today, and if their marketing techniques are any indication of the ability these folks have to produce a genuinely good product; then they are certain to be on top of the heap for a long long time. - 29957
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